☕🤖Tutorial: How To Use AI to Craft and Send Your First Newsletter!

PLUS: All the prompts you need inside...

Hey folks 👋 Luis & Rui here with another AI tutorial!

Want to build a newsletter but stuck on what to send?

Today’s tutorial shows you how to:

1. Nail the core info ChatGPT needs

2. Spin up 3–5 creative newsletter concepts

3. Draft a send‑ready first issue

Let’s dive in!

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Laying Your Newsletter's Foundation with AI-Assisted Clarity

Before you can ask the AI to build your newsletter strategy, you need to provide it with the right building blocks.

Let's use some targeted prompts to define these. For each step below, you'll prompt your AI, review its suggestions and refine them until you're happy.

Step 1: Articulating Your Business & Value

Your newsletter needs to clearly reflect what your business offers.

Company Snapshot (60‑second self‑portrait)

"I'm developing a newsletter. I want you to analyse our website [website url] and our product/service [add this url if you have a specific page explaining your product/service].

In five bullets, summarise our business:  
• What we sell
• Transformational benefit to customers  
• One proof‑point [metric or milestone]  
• Three adjectives that nail our brand voice
• Our USPs

Pro tip: Add some of the information above manually if you have that information yourself. Who better than you to know your company?

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Step 2: Understanding Your Ideal Subscriber

Who are you talking to? The more specific, the better.

If you know your audience use the following prompts:

My target audience for my business [Your Business Name] is [describe your current understanding of your audience, e.g., 'female entrepreneurs aged 30-45 who run e-commerce stores']. 

What are their likely professional needs, content interests, common challenges, and motivations related to [your industry or the problems your business solves]?

Considering this audience ([re-state audience]), what kind of information or insights would make them eagerly open a newsletter every week/month?

If you are not sure about your audience use this prompt:

Act like an expert researcher. Based on my business information and product/service [you can paste the info from the first prompt above]

Describe our ideal subscriber in 8‑10 bullets covering:  
• Job title(s) & experience level  
• Daily pains + deeper motivations  
• Preferred content formats (podcasts, long‑reads, memes)  
• Typical email habits (time of day, mobile vs desktop)  
• Tone and humour they resonate with

Your Output Goal from this Step: A detailed profile of your {{Ideal_Subscriber_Profile}}.

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Step 3: Defining Your Newsletter's Core Objective

What do you want your newsletter to achieve? Use the following prompts to find out:

I want to launch a newsletter for [Your Business Name]. What are 3-4 common primary objectives for business newsletters (e.g., fostering an engaged community, driving direct sales of a specific product, establishing industry thought leadership, rapidly expanding our email list, increasing website traffic)

Given my business focuses on [Your Business Focus from Step 1] and my audience is [Your Ideal Subscriber Profile from Step 2], which one or two primary objectives do you think would be most impactful for my newsletter? Help me choose and explain why.

Your Output Goal from this Step: A clearly defined {{Newsletter_Main_Goal}}.

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Step 4: Nailing Your Brand's Newsletter Voice

How should your newsletter sound and feel? Use the following prompts:

Can you describe 4-5 different brand voice examples (e.g., witty and playful, deeply analytical and expert, warm and inspirational, direct and action-oriented, casually conversational)? 

For a business like mine ([Your Business Offer Details]) speaking to [Your Ideal Subscriber Profile], which voice archetypes might be most effective and why?

Help me define a brand voice that is [chosen characteristic 1, e.g., 'authoritative'] and [chosen characteristic 2, e.g., 'approachable'] but avoids being [characteristic to avoid, e.g., 'overly academic'].

Your Output Goal from this Step: A well-defined {{Newsletter_Brand_Voice}}.

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Step 5: Identifying a Featured Promotion (Optional)

Will your initial issues subtly guide readers towards a specific product, service or action? Use the following prompts:

If I wanted my newsletter to gently feature or lead towards one of our offerings, what specific product, service, or resource from [Your Business Offer Details] would be most relevant and valuable to [Your Ideal Subscriber Profile] and align with my goal of [Your Newsletter_Main_Goal]?

How can I introduce [the chosen offer] in a newsletter in a way that provides value rather than just being a sales pitch?

Your Output Goal from this Step: A specific {{Featured_Promotion_Idea}} (if applicable).

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Building and Using Your "Master Prompt"

Now that you've used AI to refine the essential inputs, you're ready to create your "Master Prompt." This detailed prompt will instruct the AI to act as a newsletter expert and generate strategic concepts and a draft first issue.

Below is a template for your Master Prompt. Copy this into ChatGPT, replacing the {{placeholders}} with the information you developed above.