☕🤖Tutorial: How To Replace a $2K/month Copywriter With Claude (Landing Page + Ads + Emails)
PLUS: All prompts and resources inside...
Hey AI Breakers 👋
Copywriters are great. But most of them are expensive ($2K/month or more) and sometimes the quality is simply not good enough.
Today, you’ll build an AI Copywriter Engine that replaces a full-time copywriter across:
✅ Landing pages
✅ Ads
✅ Emails
Let’s build it 👇
🌟 The Goal
By the end of this guide, you’ll be able to:
✅ Extract clear messaging from any product or offer
✅ Write a full landing page that matches your brand voice
✅ Generate 30+ ad angles and hooks in minutes
✅ Build a complete email sequence (welcome + nurture + sales)
✅ Create a reusable copy system you can run every time you launch something
🧠 What Copywriters Actually Do (And How Claude Replaces Them)
A strong copywriter usually does 5 things:
Understand the offer and audience
Create positioning (why you, why now)
Write the core narrative (pain → solution → proof → CTA)
Adapt it into formats (LP, ads, emails)
Edit for clarity, punch, and flow
Claude can do all of this.
But only if you feed it the right inputs and don’t ask vague prompts like:
“Write me copy for my product.”
So we’ll build a proper system 👇
🚀 Prompt #1 - The Messaging Extractor (turn your offer into clear positioning)
Before you write anything, you need messaging.
This step gives Claude the “strategic brain” it needs:
who this is for
what pain you solve
what outcome you deliver
what makes you different
what proof and objections exist
✅ Use this prompt first. Everything else becomes 10x better.
Prompt:
You are a world-class direct response copywriter and positioning strategist.
My offer:
[Describe product/service in 3–6 lines]
Target customer:
[Who it’s for]
Price (optional):
[Price or pricing model]
Competitors (optional):
[List 3]
Inputs:
- Current website copy (if any): [paste]
- Testimonials / results (if any): [paste]
- Common objections you hear: [paste]
Task:
Create a “Messaging Blueprint” that includes:
- One-sentence value proposition (5 variations)
- Ideal customer profile summary
- Core pains (top 5) and desired outcomes (top 5)
- Unique differentiators (why us vs alternatives)
- Proof points we should highlight (social proof, data, credibility, process)
- Objection list + best rebuttal angle for each
- Tone guide (3 bullets) based on the offer and audience
- 10 headline angles we can reuse across landing page, ads, and emails
Write it like a doc you’d hand to a creative team.🧠 Tip: If you have a discovery call transcript, paste it here. This gets scary accurate.
🧱 Prompt #2 - The Landing Page Builder (structure first, then write)
Most landing pages fail because they’re just paragraphs.
A converting landing page has a structure:
punchy promise
empathy and pain
mechanism (how it works)
proof
objections
CTA
We’ll do this in two strikes:
build the page structure
write the final copy in your voice
✅ Use this when you’re launching an offer, webinar, product, or service page.
Prompt:
Act as a conversion copywriter who writes landing pages for high-performing brands.
Using this Messaging Blueprint:
[Paste output from Prompt #1]
Goal of the landing page:
[Book a call / Buy / Join waitlist / Start trial]
Audience awareness level:
[Cold / Warm / Hot]
Deliver a landing page in 2 steps:
Step 1) Outline the page structure:
- Hero section (headline + subhead + CTA)
- Problem agitation
- Solution and “why now”
- How it works (steps)
- Benefits and outcomes
- Social proof section
- Objection handling
- Pricing section (if applicable)
- FAQ
- Final CTA
Step 2) Write the actual copy for each section.
Rules:
- No fluff
- Short sentences
- Specific outcomes
- Use the audience’s language
- Make it scannable with bullets
Also provide:
- 10 headline options
- 10 CTA button options💡 Pro tip: Tell Claude your brand voice (bold, calm, contrarian, premium, playful) and it will stay consistent.
🎯 Prompt #3 - The Ad Angle Factory (ads that don’t look like ads)
Great ads are not “creative”.
They’re structured experiments:
different pain angles
different outcomes
different proof points
different mechanisms
This prompt creates an angle matrix you can test across Meta, Google, LinkedIn, X.
✅ Use it every time you need new creatives without running out of ideas.
Prompt: