☕🤖Tutorial: How to Make ChatGPT to Recommend You as the Expert in the Field

PLUS: And be the first to appear in the AI searches...

Hi everyone 👋 Rui & Luis here with an AI-branding deep dive.

Want to teach ChatGPT, Google Gemini, and other LLMs exactly who you are, so your name and expertise surface in AI-driven searches (and boost your Google rankings)?

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🧰 What You Need

• ChatGPT (with web-search enabled)

• Google Gemini (or similar LLM with live data)

• Personal “About Me” page on your website

• Authoritative external channels

• Optimized LinkedIn profile

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1. Audit Your AI Footprint 🔍

Before you start optimization, you must establish a clear baseline of what each model and Google currently “sees” when they index your personal brand.

a. Set Up Your Audit Log

• Create a simple spreadsheet with columns:

  • Model (e.g., ChatGPT, Gemini, Google Search)

  • Prompt/Search Query (the exact text you use)

  • Date

  • Output Summary (key roles, skills, achievements listed)

  • Gaps & Errors (missing expertise, incorrect details)

b. ChatGPT Audit

1. In ChatGPT (enable web search), ask:

Who is [Your Name]? (enable web search)

1. Copy the response into Output Summary.

2. Note any missing or misstated elements under Gaps & Errors (e.g., “Email marketing expert” absent, wrong company affiliation).

c. Google Gemini Audit

1. In Gemini, ask:

Who is [Your Name]?

Record the summary and flag discrepancies versus ChatGPT and your own profile.

d. Incognito Google Search

1. Open a private/incognito window.

2. Search for “[Your Name]” and then “[Your Name] [Key Skill or Title]” (e.g., “Rui Santos email marketing”).

3. Capture your top 5 results, noting:

   • Which domains appear (LinkedIn, Medium, personal site)

   • Whether your official profiles rank

   • Any incorrect or unrelated profiles

e. Analyze & Prioritize

• Determine your highest-impact gaps (e.g., consistent absence of “automation expert”).

• Prioritize corrections by potential ROI:

  1. Add missing core expertise

  2. Correct inaccuracies

  3. Standardize naming conventions

With this detailed audit, you’ll know exactly where AI visibility is strong—and where to focus your efforts.

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2. Build & Optimize Your “About” Assets 🏗️