The AI Break

The AI Break

☕🤖Tutorial: Close Clients 2x Faster With AI (Proposal Engine)

PLUS: All prompts to create the perfect AI Proposal Engine...

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Rui Sousa's avatar
Luis Sousa's avatar
The AI Break, Rui Sousa, and Luis Sousa
Jan 27, 2026
∙ Paid

Hey AI Breakers 👋

Most proposals lose for one dumb reason: They’re generic.

But clients don’t want fluff.

They want clarity:

  • Do you understand my problem?

  • Do you have a plan?

  • Can you prove it?

  • What happens next?

In today’s guide, you’ll build an AI Proposal Engine that turns messy notes, calls, or emails into a clean, client-ready proposal in under an hour.

Let’s build it 👇


🌟 The Goal

By the end of this, you’ll be able to:

✅ Turn any discovery call into a proposal in 15–30 minutes
✅ Make every proposal feel custom, not templated
✅ Add stronger positioning and proof without extra work
✅ Reduce back-and-forth with clearer scope + deliverables
✅ Increase close rate with a better “decision path”


🧠 What Great Proposals Actually Do

A proposal isn’t a document.

It’s a decision device.

The best proposals do 5 things:

  1. Re-state the client’s situation better than they can

  2. Diagnose the real bottleneck (not symptoms)

  3. Present a simple plan with milestones

  4. Define scope so there’s no confusion later

  5. Make the next step feel obvious and low friction

We’ll build that as a repeatable system using prompts 👇


🚀 Prompt #1 - The Client Diagnosis (turn chaos into clarity)

Before you pitch a plan, you need to prove you understand the problem.

This is where most proposals fail:
They jump straight to deliverables without showing insight.

Use this prompt right after a discovery call or when a client sends a messy email. It will turn raw notes into a clean “what’s happening + why” diagnosis.

Prompt:

You are a senior consultant who turns discovery notes into clear client diagnosis.

Context:
Client name: [Client]
Industry: [Industry]
Goal: [What they want]
Constraints: [budget, timeline, team, tools]

Here are my discovery notes / transcript:
[Paste notes]

Deliver:
- Executive summary (2–4 sentences)
- Current situation (what’s happening now)
- Key challenges (ranked)
- Root cause diagnosis (what’s actually causing the issues)
- Opportunities (quick wins + strategic wins)
- Success metrics (what we will measure)

Make it clear, specific, and written like a real consultant. No buzzwords.

💡 Tip: If you don’t have notes, paste the client’s website + a short summary of what you observed.


🧭 Prompt #2 - The Strategy Blueprint (plan that feels premium)

Now that you have the diagnosis, you need a plan that feels:

  • structured

  • realistic

  • measurable

  • easy to say yes to

This prompt creates a strategy section that reads like a $10K proposal without being bloated.

Prompt:

Act as a senior strategist.

Using this diagnosis:
[Paste output from Prompt #1]

Create a proposal-ready strategy plan.

Include:

- Objective (1 sentence)
- Strategy pillars (3–5 max)
- For each pillar:
--- what we’ll do
--- why it matters
--- expected impact

- Timeline overview (Week 1–4 or Month 1–3)
- Assumptions (what must be true for this to work)

Make it concise and specific. Write like you’re presenting to a founder who wants clarity.

🧠 Tip: Ask it to include “what we’re NOT doing” to increase trust and reduce scope creep.


📦 Prompt #3 - The Scope Builder (deliverables that prevent scope creep)

A huge reason proposals create problems later is vague scope.

You need deliverables that are:

  • clear

  • measurable

  • and hard to misunderstand

This prompt turns strategy into a clean scope with deliverables, responsibilities, and what’s excluded.

Prompt:

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