☕🤖Tutorial: Turn ChatGPT Into a Lead Magnet Generator
PLUS: everything you need + all prompts inside...
Hey AI Breakers 👋 Most lead magnets fail for one reason:
They’re either too generic… or too hard to build.
So people spend days creating a 30-page PDF nobody reads.
Or they ship a “free checklist” that looks like every other checklist on the internet.
Today, you’ll build an AI Lead Magnet Factory that generates 10 high-converting freebies in 30 minutes, and gives you:
✅ the lead magnet ideas
✅ the outline + content
✅ the landing page copy
✅ the thank you page copy
✅ the email delivery sequence
✅ repurposed social posts to promote it
All with ChatGPT (or Claude).
Let’s build it 👇
🧠 What “Great Lead Magnets” Actually Do
The best lead magnets do 3 things:
Solve one painful problem fast (quick win)
Create a “this was made for me” feeling (specificity)
Naturally point to the paid offer (next step)
They’re not “free content”. They’re the first step in a funnel.
So we’ll build this like a system 👇
🧱 Prompt #1 → The Audience Pain Extractor (find the right “freebie topic”)
Before you generate ideas, you need the raw ingredients:
pains
desires
triggers
objections
what they want this week, not “someday”
This prompt creates the list of problems your lead magnet should target.
✅ Use this if you’re not 100% sure what your audience wants.
Prompt:
You are a direct-response marketer and audience researcher.
My audience is:
[describe your audience]
My offer (paid product/service) is:
[describe offer + outcome]
Your task:
Extract the best lead magnet topics by identifying:
- The top 10 urgent pain points (things they want fixed immediately)
- The top 10 desired outcomes (what “success” looks like)
- The top 10 objections stopping them from buying
- The “quick wins” that build trust fast (things you can deliver in 10–20 minutes)
Output in clear bullet lists.
Use the audience’s language, not marketing language.💡 Tip: Paste reviews, DMs, call notes, or Reddit comments for extra accuracy.
🧲 Prompt #2 → The Lead Magnet Idea Generator (10 freebies that convert)
Now we turn those pains into specific lead magnets.
Not “ebook” ideas.
Real assets people actually download and use.
This prompt generates 10 and makes them feel irresistible by packaging them properly.
✅ Use this every time you create a new funnel.
Prompt:
You are a funnel strategist who creates high-converting lead magnets.
Using these audience pains and outcomes:
[paste output from Prompt #1]
Create 10 lead magnet ideas.
- For each idea include:
- Name (clear and punchy)
- Format (choose: checklist, template, calculator, swipe file, script pack, mini-course, quiz, Notion board, audit sheet)
- What it helps them achieve in 30 minutes or less
- Why it will convert (1 sentence)
- The natural next step into my paid offer (1 sentence)
Rules:
- Make each lead magnet very specific
- Avoid generic “guides”
- Make the promise feel immediate and practical🏆 Prompt #3 → The Winner Picker (choose the best one fast)
You don’t want 10 lead magnets.
You want one winner you can launch now.
This prompt scores your 10 ideas based on what actually drives opt-ins:
urgency
clarity
quick win
perceived value
alignment with your paid offer
✅ Use this to avoid wasting time building the wrong freebie.
Prompt:
You are a conversion strategist.
Here are 10 lead magnet ideas:
[paste your 10 ideas]
Score each one from 1–10 based on:
- Urgency (do they need this now?)
- Quick win (can they get a result fast?)
- Specificity (does it feel made for them?)
- Perceived value (does it feel worth an email?)
- Offer alignment (does it lead naturally to my paid offer?)
Then:
- Rank them best to worst
- Pick the #1 winner
- Suggest 2 improvements to make it even more irresistible
- Give me 5 alternative titles for the winner🧠 Prompt #4 → Build the Asset (create the freebie in one shot)
Now we generate the actual content.
Here’s the key: Keep lead magnets short.
The goal is not to teach everything.
The goal is to create momentum and trust.
✅ Use this to generate a “ready to paste” asset.
Prompt: